Marketing Portfolio
//Experience
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![NIS America Logo]()
NIS America
FULL-STACK MARKETER
Handled everything from social media and community management to full game launch campaigns. Worked closely with developers, PR, and global teams to get games in front of the right audience, while also managing influencers, press, and live event activations. Spent a lot of time balancing creative ideas with performance, making sure campaigns actually drove engagement and sales.
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![Sweet and Power Sauce Logo]()
Sweet and Power Sauce
FULL-STACK MARKETER
Leading marketing efforts for an indie game in development. Managing social channels, building out the content strategy, writing trailers, and doing outreach to creators. Also helping shape the game’s presence early by setting up the Discord, Steam page, and overall go-to-market approach.
Site
Whiskers, Wizards and Wands Trailer
Twitter / X
Instagram
TikTok -
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Sheik Needle Embroidery
MARKETING MANAGER
Built the brand’s marketing and online presence from scratch and oversaw the entire operation. Ran social media, created content, partnered with influencers, and organized events that consistently sold out. Focused on making the brand feel authentic and community-driven, which led to strong growth, viral content, and a noticeable increase in sales. -
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@jaxonhh
CREATIVE PRODUCER
Help plan and produce stream content from idea to execution, focusing on concepts that highlight his personality and create standout moments. Capture and edit streams into short-form content optimized for TikTok, Reels, and YouTube, with strong hooks, pacing, and captions. Played a key role in growing his content reach, including helping push videos past 3M+ views.
//Project Examples
MONARK
Marketing Campaign
Goal: Generate awareness for a new JRPG title simultaneously releasing in Japan and global markets. Introduce the IP to JRPG and anime fans to build a following.
Results:
Engagement increased up to 400% on trailer posts.
Sold 50k copies in the first week and another 22k for the global release on Steam. Completely exceeded expectations for a new IP.
Project Wins:
5% engagement rate on a collaboration post with CRYSTAR.
258k views and first party support for the combat trailer.
Dev Interviews from Reddit AMA, Noisy Pixel, Siliconera, and PushSquare
Sponsored tweet and stream banner for AGDQ2022
The Yard
Marketing Activation
Goal: Generate awareness for Sheik Needle’s custom embroidery work by sending Ludwig’s podcast, The Yard, a hat.
Results:
Slime wore the hat on an episode of the podcast with almost 500k views and it became a topic of conversation.
The episode also featured Michelle Khare.
Project Wins:
Tweet gained 215k impressions. (Inappropriate Content Warning)
Sheik Needle twitter account grew 600% in followers over the next month, and drove over 300% increase in custom orders and 400% in sales.
DJ Scratching
Marketing Campaign
Goal: Showcase the lifestyle side of the Sheik Needle brand, positioning it at the intersection of video games, anime, and hip-hop.
Results:
Content produced from stream, videos, and reactions surpassed 3M+ views on a single video with others pulling in over 1.5M.
Consistent content output across platforms contributed to measurable follower growth outside of his Twitch base.
Project Wins:
Developed a repeatable production pipeline from long-form and stream capture, to edit, to platform-optimized publishing.
Applied strong hooks, pacing, and caption strategies that drove completion rates above platform averages.
Helped position Jaxon's personality-driven content for discoverability in algorithmically competitive feeds.
@jaxonhh
Marketing Strategy
Goal: Transform raw stream footage and long-form videos into a short-form content engine to grow Jax's audience beyond Twitch and build presence on TikTok, Reels, and YouTube Shorts.
Results:
The Instagram account gained 12k followers over the last year, more than doubling its audience.
The jump in audience increased custom orders by over 150% and Stupid Smash Hats orders by 200%.
Project Wins:
Whiskers, Wizards and Wands
Marketing Campaign
Goal: Build awareness and wishlist momentum for an indie title without any paid media. Establish an organic community foundation ahead of launch.
Results:
Wishlist count jumped from over 200% in the first three months after a successful Kickstarter.
Discord server built for an active launch-day community through organic outreach and creator seeding.
Project Wins:
Participated in Steam Next Fest (February 2026).
Wrote and produced demo / Steam Next Fest announcement trailer driving early visibility to indie-focused audiences.
Established cross-platform presence across Bluesky, LinkedIn, Twitter / X, Instagram, and TikTok with consistent brand voice.
Coordinated creator outreach that placed the game in front of audiences outside traditional gaming spaces
//Personal media projects
If I find myself with some free time I’ll work on a little project and share some personal memories.
Just a buncha eggs in a foreign country
nighshi(f)t.
Promo video for Nightshift Valorant.
dec2022.
Video of a long, expensive week.
the feels trip.
Weekend field trip to the bay area.